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In a recent nightmare scenario, a law firm was sanctioned because they missed a trial date - they had forgotten to whitelist the court's e-mail address and the court notification was trapped by the firm's spam filter. In another case, a law firm was sanctioned for "reckless disregard" in their handling of electronic evidence. The list goes on and on. Your electronic advertising, your handling of e-mail, your case management - there are so many mines waiting to explode. Our experts will help you navigate this dangerous territory by showing you an astonishing list of examples of ethical considerations which you need to know to avoid inadvertently stepping on a mine in the electronic minefield in which we all now practice!
How do you help clients find their way to your doorstep? The Internet has ushered in a whole new marketing arena, which many lawyers have failed to capitalize on. There are many, many tips and tricks to electronic marketing, including tips on website content and search engine optimization, the purchase of keywords on search engines, directory listings (free and paid), effective and ethical use of e-mail as a marketing tool, blast e-mails, electronic newsletters, blogs, podcasts, converging the paper and electronic world to brand yourself and much, much more. Internet marketing experts Sharon Nelson and John Simek will show you how to harness the power of electronic marketing "make it rain" in your law practice.